Speedway, IN |In the competitive and fast-paced world of motorsports, real-time data and fan engagement are crucial. For the 2024 season, the United States Auto Club (USAC) has teamed up with Griiip to leverage the GriiipLive app, a cutting-edge tool for in-race data analysis and fan interaction. GriiipLive app will provide data for both the Porsche Sprint Challenge North America and USA West in addition to the newly formatted Porsche Endurance Challenge North America. This partnership marks the second year that PSCs will utilize GriiipLive.

Transforming the Racing Experience
The collaboration between USAC, and Griiip aims to elevate the racing experience for fans and teams. Originally developed to enhance fan engagement, GriiipLive has proven invaluable tool for team managers, engineers, and strategists. The app helps teams make informed decisions that can significantly impact race outcomes by providing real-time automatic insights. Drivers benefit from an easy way to debrief their sessions, enabling them to fine-tune their strategies and improve their on-track performance.
“We are excited to continue our partnership with Griiip for the 2024 season,” said Randy Hembrey, USAC’s Director of Road Racing “The GriiipLive suite of applications not only adds significant value to the teams competing in our series, providing new insights in a simple, accessible, and easy-to-understand way, but has also become a critical tool with it’s robust real-time data analysis that is used by our officials and strategists in Race Control. This adds to our series value to our customers and improves the race experience for all.”

Enhancing Fan Engagement
GriiipLive is more than just a data tool; it’s a platform for immersive fan engagement. The app transforms how fans interact with the sport by offering real-time event tagging on the race map, multiple comparison charts and stats, and a soon-to-be-launched live polling mechanism allowing the fans to actively vote on different events that are happening or about to happen. These capabilities keep the audience connected and informed, allowing them to understand the race at a glimpse and engage with the action in a whole new way.

A New Era of Motorsport Technology
This partnership signifies a new era of technology in motorsports. By integrating GriiipLive into their racing operations, USAC sets a new standard for how teams and fans experience racing. The app’s advanced features provide a deeper understanding of the race, ensuring no detail goes unnoticed.
“I’m thrilled about extending our collaboration with USAC for the 2024 season,” said Tamir Plachinsky, Founder and CEO of Griiip. “Racing is our passion, and Griiip is on a mission to elevate the experience of every person involved. We’re proud to work with USAC and support their exciting races and activities”.

Looking Ahead
As USAC continues to innovate and enhance the motorsport experience, the collaboration with Griiip highlights their commitment to technological advancement and fan engagement. The 2024 season promises to bring even more excitement and innovation, setting a new benchmark for the future of motorsports.

Speedway, IN – BRM Chronographes, the renowned French luxury watchmaker celebrated for its innovative designs and commitment to precision engineering, proudly announces its sponsorship of the Porsche Sprint Challenge North America and USA West Championship as the Official Championship Chronograph. 

As a brand deeply rooted in the world of motorsports, BRM Chronographes is thrilled to align with the Porsche Sprint Challenge, an exhilarating racing series known for its adrenaline-pumping action and unwavering dedication to excellence. Designed with exceptional technical precision and never mass-produced, the company’s timepieces exemplify true luxury lifestyle. BRM is synonymous with individuality, exemplified with the new unique Porsche Sprint Challenge designed timepieces. BRM has built global relationships with racing’s elite, establishing a presence in more than 20 countries.

“Porsche’s legacy of motorsport innovation since the ’60s is a cornerstone for BRM Chronograph. Our collaboration with Martini Racing celebrates this shared history, showcasing our commitment to innovation. Inspired by Porsche’s ’70s aesthetics, BRM has been a color pioneer since the early 2000s. Looking forward to an extraordinary year of partnership.” – Frederic Gasser President BRM America 

“BRM Chronographes embodies the spirit of precision and performance that Porsche stands for. We are thrilled to welcome them as a partner of the Porsche Sprint Challenge”, said Kevin Miller, United States Auto Club CEO. “Together, we will continue to deliver unforgettable experiences for drivers in the Porsche Sprint Challenge.”

Class Champions from Porsche Sprint Challenge North America and USA West will receive a custom V644GTAR BRM Chrono as a result of their accomplishment. Each Chrono will be customized with Porsche Sprint Challenge branding to represent the winning of the 2024 Championship. 

V644GTAR: automatic – stainless steel case with white dial with red hands and Porsche Sprint Challenge logo at 6 – screw down crown – racing number engraved – tachymeter – crystal sapphire front and back – alcantara strap – retail: $5750.00 – options: hands color could be changed – fount on dial could be changed – tachymeter color could be changed – lacquer could be added to the case –  racing number (as well as color) on crown could be changes – strap colors hole and stitching could be changed – case metal could be change in titanium or aluminum, price upon request.

As part of the sponsorship, BRM Chronographes will showcase its exceptional timepieces at Porsche Sprint Challenge events, offering enthusiasts the opportunity to experience firsthand the craftsmanship and sophistication that define the brand.

The collaboration between BRM Chronographes and the Porsche Sprint Challenge promises to bring together two iconic brands in the world of motorsports, combining their expertise to create unforgettable experiences for drivers of the Porsche Sprint Challenge.

For more information about BRM Chronographes and its collection of luxury timepieces, please visit – https://www.facebook.com/BRM.Chronographes.Americas or https://www.instagram.com/brmamericas/