Feb 25, 2025 – Speedway, IN | Porsche Sprint & Endurance Challenge North America is proud to announce a partnership with Good Boy Vodka, a leading name in premium vodka and ready-to-drink (RTD) beverages. This multi-year collaboration positions Good Boy Vodka as the Exclusive Vodka and RTD Beverage Partner of both the Porsche Sprint Challenge North America and the Porsche Endurance Challenge North America. The partnership promises to deliver an enhanced and refreshing experience for competitors and teams throughout the paddock.
As part of the agreement, Good Boy Vodka will be at the center of the series’ hospitality areas. Porsche’s exclusive VIP Hospitality areas will offer premium beverages at all times for the members of the paddock and their guests.This collaboration reflects the shared commitment of both brands to excellence, innovation, and celebration.
Good Boy Vodka will also take center stage in recognizing the remarkable achievements of drivers throughout the Porsche Sprint Challenge season. New to the series in 2025 is the introduction of the “Good Boy Vodka Fastest Lap Award,” which will be presented at every event. This prestigious accolade highlights the skill, precision, and determination of the driver who achieves the fastest lap, adding an extra layer of excitement to the competition and celebrating the pinnacle of on-track performance.
Beyond individual race awards, Good Boy Vodka will host signature events that have become cherished traditions within the series. The “Good Boy Vodka Prost” will serve as an annual event highlight, bringing together drivers, teams, and paddock members for an evening of camaraderie, connection, and celebration. This exclusive gathering will foster a sense of community and provide an opportunity for the Porsche racing family to come together in a relaxed and festive atmosphere.
The season will culminate in the “Good Boy Vodka Night of Champions,” a spectacular event that honors the hard work, dedication, and achievements of the season’s top performers. Held in a celebratory setting of the iconic Road Atlanta facilities, the event will recognize not only the series champions but also the contributions of everyone who makes the Porsche Sprint Challenge a success. With its premium beverages, sophisticated ambiance, and spirited celebrations, Good Boy Vodka will ensure the season concludes on a high note, leaving lasting memories for all in attendance.
“I’m thrilled to join the Porsche Sprint Challenge this year and connect with incredible new people. Racing has always been a passion of mine, from trophy trucks to offshore powerboats and superbikes.Through this opportunity, we aim to raise awareness for Good Boy Vodka and our nonprofit, the Good Boy Foundation. Giving back and making a meaningful impact in local communities is at the heart of what we do. I’m excited to race with CWR and get up to speed in the new car. Looking forward to an unforgettable season ahead!” – Good Boy Vodka Founder and CEO Alex Pratt & Porsche Sprint Challenge Driver
About Porsche Sprint Challenge North America
The Porsche Sprint Challenge North America is a premier one-make racing series sanctioned by USAC. Featuring Porsche 911 GT3 Cup and 718 Cayman GT4 RS Clubsport race cars, it serves as a key development step within Porsche Motorsport’s global ladder. Competing on North America’s top circuits, the series provides a professional platform for aspiring and gentleman drivers.
About Good Boy Vodka
Good Boy Vodka goes beyond exceptional taste – it’s more than just a premium beverage; it’s a movement. Crafted with unparalleled dedication, their premium vodka undergoes a meticulous distillation and carbon filtration process, resulting in a smooth, clean, and gluten-free spirit that stands out in the market. Beyond the bottle, the brand has redefined ready-to-drink cocktails, offering bold, refreshing flavors crafted with quality, all-natural ingredients. Widely recognized as the best-tasting RTDs available, these canned cocktails are designed for those who celebrate life and embrace good times. True to its mission of creating positive change, Good Boy Vodka brand is built on a strong foundation of giving back. Through charitable partnerships and initiatives, they proudly support causes that matter – from helping veterans and warrior dogs to contributing to breast cancer research and other missions that promote a better, kinder world.
[Indianapolis, IN – February 11th, 2025 ] – La Marzocco, a world-renowned leader in handcrafted espresso machines, has been named the Official and Exclusive Espresso Machine Partner of USAC’s Porsche One-Make series. Premium series in the One-Make Pyramid include: Porsche Sprint Challenge North America, Porsche Endurance Challenge North America, Porsche Sprint Challenge USA West. This exciting partnership unites two iconic brands known for their commitment to precision, innovation, and excellence.
As part of this collaboration, La Marzocco will deliver an unparalleled coffee experience to drivers, teams, and fans in the VIP hospitality lounge at each event. Featuring their premium espresso machines and expertly crafted beverages, La Marzocco will ensure that every cup served reflects the craftsmanship and quality synonymous with the Porsche brand.
A Shared Commitment to Excellence
This partnership highlights the shared values of both brands: a passion for performance, meticulous craftsmanship, and an unwavering dedication to creating exceptional experiences. Through this collaboration, La Marzocco and Porsche Motorsports aim to bring the finest elements of their industries to motorsport fans and participants alike.
La Marzocco’s bespoke espresso stations will be featured at Porsche Sprint Challenge and Carrera Cup events, offering attendees the chance to indulge in expertly prepared espresso beverages. The partnership underscores both brands’ dedication to providing world-class experiences, whether on the racetrack or in the cup.
Driving Innovation in Every Detail
This partnership also represents a convergence of innovative engineering and design. Just as Porsche elevates performance through meticulous attention to detail, La Marzocco crafts its espresso machines to deliver the optimal extraction every time. This shared philosophy fosters a seamless partnership that elevates the entire Porsche Motorsport experience.
About La Marzocco
Founded in 1927 in Florence, Italy, La Marzocco is a pioneer in the coffee industry, known for its exceptional handcrafted espresso machines and passion for innovation. With a commitment to sustainability, quality, and design, La Marzocco serves coffee enthusiasts and professionals around the world.
About Porsche Motorsport
With over 75 years of racing history and more than 32,000 victories, Porsche is the most successful marque in motorsports, specializing in high-performance cars. Its storied legacy includes record-breaking wins at Le Mans and a robust Motorsport Pyramid that develops drivers from track days to international GT championships, highlighted by the Porsche Sprint Challenge and Porsche Carrera Cup
Speedway, IN – January 17th, 2025 | BRM Chronographes, the esteemed French luxury watchmaker renowned for its groundbreaking designs and unwavering commitment to precision engineering, proudly announces its return to the Porsche Sprint Challenge North America and USA West Championship as the Official Championship Chronograph.
With a rich heritage deeply intertwined with motorsports, BRM Chronographes eagerly joins forces with the Porsche Sprint Challenge, a premier racing series known for its adrenaline-charged action and relentless pursuit of excellence. The brand’s timepieces, crafted with unparalleled technical precision and eschewing mass production, epitomize the pinnacle of luxury lifestyle.
BRM Chronographes is synonymous with individuality, exemplified by its bespoke Porsche Sprint Challenge-designed timepieces. The brand has cultivated global relationships within the elite circles of racing, establishing a presence in over 20 countries.
Kevin Miller, CEO of United States Auto Club, expressed his enthusiasm: “BRM Chronographes epitomizes the spirit of precision and performance that Porsche champions. We are delighted to welcome them as a partner of the Porsche Sprint Challenge. Together, we will continue to deliver unforgettable experiences for drivers in the Porsche Sprint Challenge.”
Frédéric Gasser, President of BRM Chronographs Americas “As President of BRM Chronographs Americas, I’m proud to partner with the Porsche Sprint Challenge, uniting precision, passion, and performance in motorsport and watchmaking.”
As a testament to their commitment, BRM will present custom Championship timepieces to Class Champions from the Porsche Sprint Challenge North America and USA West. Each bespoke Chronograph will feature personalized Porsche Sprint Challenge branding, commemorating their 2025 Championship victory.
The championship model boasts automatic movement, a stainless steel case with a red dial accented by white hands and the Porsche Sprint Challenge logo at 6 o’clock, a screw-down crown, and a sapphire crystal front and back. Enhancing its allure are features like an alcantara strap and customizable options for hands color, dial font, tachymeter color, lacquer additions to the case, and more, reflecting BRM Chronographes’ commitment to personalization and luxury.
In alignment with the sponsorship, BRM Chronographes will showcase its exquisite timepieces at Porsche Sprint Challenge events, offering enthusiasts a firsthand encounter with the brand’s craftsmanship and sophistication.
The collaboration between BRM Chronographes and the Porsche Sprint Challenge heralds a union of two iconic brands in motorsports, poised to elevate the championship experience and create enduring memories for drivers and fans alike.