Feb 25, 2025 – Speedway, IN | Porsche Sprint & Endurance Challenge North America is proud to announce a partnership with Good Boy Vodka, a leading name in premium vodka and ready-to-drink (RTD) beverages. This multi-year collaboration positions Good Boy Vodka as the Exclusive Vodka and RTD Beverage Partner of both the Porsche Sprint Challenge North America and the Porsche Endurance Challenge North America. The partnership promises to deliver an enhanced and refreshing experience for competitors and teams throughout the paddock.
As part of the agreement, Good Boy Vodka will be at the center of the series’ hospitality areas. Porsche’s exclusive VIP Hospitality areas will offer premium beverages at all times for the members of the paddock and their guests.This collaboration reflects the shared commitment of both brands to excellence, innovation, and celebration.
Good Boy Vodka will also take center stage in recognizing the remarkable achievements of drivers throughout the Porsche Sprint Challenge season. New to the series in 2025 is the introduction of the “Good Boy Vodka Fastest Lap Award,” which will be presented at every event. This prestigious accolade highlights the skill, precision, and determination of the driver who achieves the fastest lap, adding an extra layer of excitement to the competition and celebrating the pinnacle of on-track performance.
Beyond individual race awards, Good Boy Vodka will host signature events that have become cherished traditions within the series. The “Good Boy Vodka Prost” will serve as an annual event highlight, bringing together drivers, teams, and paddock members for an evening of camaraderie, connection, and celebration. This exclusive gathering will foster a sense of community and provide an opportunity for the Porsche racing family to come together in a relaxed and festive atmosphere.
The season will culminate in the “Good Boy Vodka Night of Champions,” a spectacular event that honors the hard work, dedication, and achievements of the season’s top performers. Held in a celebratory setting of the iconic Road Atlanta facilities, the event will recognize not only the series champions but also the contributions of everyone who makes the Porsche Sprint Challenge a success. With its premium beverages, sophisticated ambiance, and spirited celebrations, Good Boy Vodka will ensure the season concludes on a high note, leaving lasting memories for all in attendance.
“I’m thrilled to join the Porsche Sprint Challenge this year and connect with incredible new people. Racing has always been a passion of mine, from trophy trucks to offshore powerboats and superbikes.Through this opportunity, we aim to raise awareness for Good Boy Vodka and our nonprofit, the Good Boy Foundation. Giving back and making a meaningful impact in local communities is at the heart of what we do. I’m excited to race with CWR and get up to speed in the new car. Looking forward to an unforgettable season ahead!” – Good Boy Vodka Founder and CEO Alex Pratt & Porsche Sprint Challenge Driver
About Porsche Sprint Challenge North America
The Porsche Sprint Challenge North America is a premier one-make racing series sanctioned by USAC. Featuring Porsche 911 GT3 Cup and 718 Cayman GT4 RS Clubsport race cars, it serves as a key development step within Porsche Motorsport’s global ladder. Competing on North America’s top circuits, the series provides a professional platform for aspiring and gentleman drivers.
About Good Boy Vodka
Good Boy Vodka goes beyond exceptional taste – it’s more than just a premium beverage; it’s a movement. Crafted with unparalleled dedication, their premium vodka undergoes a meticulous distillation and carbon filtration process, resulting in a smooth, clean, and gluten-free spirit that stands out in the market. Beyond the bottle, the brand has redefined ready-to-drink cocktails, offering bold, refreshing flavors crafted with quality, all-natural ingredients. Widely recognized as the best-tasting RTDs available, these canned cocktails are designed for those who celebrate life and embrace good times. True to its mission of creating positive change, Good Boy Vodka brand is built on a strong foundation of giving back. Through charitable partnerships and initiatives, they proudly support causes that matter – from helping veterans and warrior dogs to contributing to breast cancer research and other missions that promote a better, kinder world.
